NetFlorist's domain spreads from clicks to bricks

Johannesburg, May 25, 2011 - – NetFlorist is about to become a household name amongst more than just online shoppers, with plans underway to open 20 bricks and mortar flower markets in major shopping malls over the next few years.

As South Africa's largest floral and gifting supplier, NetFlorist leads the online pack with this development – the rest of the country's online retailers have kept their business strictly within the virtual realm.

Speaking at the Online Retailing Conference Exhibition at the Indaba Hotel in Fourways yesterday, NetFlorist managing director Ryan Bacher said, "Online shopping in South Africa is becoming more popular, but the tendency to shop at malls is still more prevalent. We are confident that NetFlorist has the potential and capacity to serve a larger market that incorporates online shoppers and those who do their spending at physical retail centres."

NetFlorist has made a resounding success of online retailing, with 30 percent year-on-year growth and annual sales of over R50-million. The real-time flower markets, though, are projected to increase turnover by R100-million and greatly increase the company's customer base, which currently stands at over 100 000 shoppers.

Aside from the significant growth in business that they offer, the flower markets will provide many more employment opportunities. Their presence will increase profitability by providing better economies of scale and affording NetFlorist the opportunity to share facilities with complementary retailers. The markets will also make NetFlorist's premium-quality flowers and exclusive products more accessible, particularly to those who prefer not to shop online.

"NetFlorist's branding and identity will be carried over into the flower markets," said Bacher. "These aspects will be incorporated into the design of the markets – situated in the passages of the malls, the markets will resemble stylish flower sheds."

About NetGifts
Thinking about a gift and how you're going to send it? Think NetGifts, brought to you by NetFlorist, South Africa's most trusted flower and gift delivery company. Developed to house the company's ever-expanding range of gifts, which currently stands at over 400 options, www.netgifts.co.za offers top-quality gifts that are speedily delivered anywhere in South Africa. The unique gifts ordered online or over the phone, as well as the stunning packaging and top-notch delivery service, all add up to convenience and great value for money. Friends, family and business associates will be thrilled to have a NetGifts package arrive at their doorstep, making the gifts you send them truly memorable. With its finger on the pulse of the latest trends, NetGifts has something to suit every taste and occasion, so you'll never battle to choose or send a gift again. From bracelets to balloon flights and cookies to country getaways, visit www.netgifts.co.za or call 0861 300 500 for gift ideas that will inspire you. Delivery charges to anywhere in South Africa are R55.